Traffic Managers

The U.S. advertising industry generates more than $78 billion in revenue and is expected to continue growing during the next decade, as reported by market research group IBISWorld. This growth is being attributed to the continued popularity of digital mediums such as tablets and smartphones, which are providing advertising agencies with additional revenue streams.

Employment for advertising and promotions managers decline by 3 percent from 2023 through 2033, according to the U.S. Department of Labor. Despite this prediction, companies will continue hiring advertising agencies for help with advertising current products as well as introducing new products to consumers. In addition, agencies that develop digital media campaigns that use Web sites, social media, and/or live chats may need traffic managers. Many people are interested in working in advertising, however, and competition for jobs is keen. Those with strong knowledge of project management software, MS Office programs such as Excel and PowerPoint, and a bachelor's degree in advertising or marketing will have the best job prospects.