High School
Advertising traffic manager work requires strong organizational and communication skills and the ability to manage multiple tasks at one time. Classes in business, advertising, math, art, art history, photography, computers, and English will provide a solid foundation for this job.
Postsecondary Education
Many advertising agencies prefer to hire traffic managers with a bachelor's degree; some traffic managers may have a degree in advertising or marketing. Relevant classes include market research, consumer behavior, business management, project management, math, computer science, communication methods and technology, visual arts, and art history.
Other Education or Training
The American Association of Advertising Agencies offers the Institute of Advanced Advertising Studies, a multiweek program for workers with one to five years of experience. These courses teach advertising professionals about positioning and branding, the media landscape, and other topics. Visit https://www.aaaa.org/course/institute-of-advanced-advertising-studies for more information. The association also offers professional development seminars, executive workshops, and webinars.
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