Internet Marketing and Advertising Consultants

By simply accessing the Internet frequently and observing different Web site designs, marketing techniques, and the increasing number of e-commerce sites, you can gain an insight into the field. Contact advertising and marketing workers, computer consultants, or Web site designers in your area and set up an information interview. During the interview, ask them questions about their educational background, what they like about the work, how they market their business, what important skills someone wanting to enter the field should have, and any other things you are interested in knowing about this work.

Obtain experience in advertising and marketing by working on your school newspaper or yearbook or by finding a part-time or summer job at an advertising or marketing firm (especially one that specializes in Internet marketing/advertising). You can also create an online advertising or marketing campaign for a real or imaginary product or service.

Pursue a degree in marketing, and make sure Internet marketing or e-marketing is part of the curriculum offered at the universities you consider. You can also gain valuable experience by volunteering to work for clubs or organizations you belong to, helping to market them using their Web sites.